That’s the way of tying the app in with the majors. The pop version will be released through a record company (Atlantic). I'm releasing multiple albums on my platform, an urban album, a world-music album, a house album, a reggae album called the Island album, and the pop album, which we'll probably release off the platform, which will create more marketing to lead you back to the app itself. Together we came up with a formula, pretty much called the "app album". I had a friend named Dada Mills who was working with a company named EscapeX. This is going to be the first time it's ever been done in the history of music.
So, you decided to release them via an app. The biggest challenge was: how am I going to release this? So it was about that time that I wanted to focus on the album. I started realising how much the music played a role and offered me the opportunity to branch off outside of music to become successful in other areas. As that was happening I also got involved in energy and started the Akon Lighting Africa project. In the meantime, I was building the Konvict Africa brand, releasing artists such as P-Square and Wizkid. And my project unfortunately got caught up in the midst of it. Unfortunately there were a lot of changes happening within the Universal building.
In 2010, you said Stadium would come out that year. He elaborates on his plans and his much-delayed album. But with digital downloads falling and streaming on the rise, it makes sense to the R&B star. That might strike you as a head-scratcher, given Akon’s millions of album sales. About to release his first album since 2008, the frequent UAE performer Akon wants to steer his considerable fan base away from services such as YouTube to a new – and Akon-branded – app where he’ll give away music for free, supported by ads.